• Ardika Pradnya

Super Bowl’s High Fashion Moments

Updated: May 6, 2020

The biggest moment in America’s entertainment universe is almost here, and it’s not the Oscars. The Super Bowl isn’t only for big winners of the National Football League championship, but millions of eyeballs will also be tuning in for the short-yet-spectacular 12 minutes show in the name of the Halftime show.

As traditional as a halftime show could go, marching bands are no longer the star of the show. With some of the biggest names in music that have graced the field with their vocals and choreography, undoubtedly, the halftime show has become a pinnacle moment in pop culture every year. Some truly remain iconic to this day (I mean, Diana Ross made her exit by a Helicopter, and no one could top that!)

[Madonna performing at the Super Bowl Halftime show]

[Michael Jackson]

[Diana Ross exiting her halftime show performance]

Naturally, costumes have become a crucial special effect for these performances. Before fashion houses have involved in dressing the stars of the show, there were costume designers. However, the bigger the pond, the bigger the fish. Recent Super Bowl performances have been infiltrated by luxury fashion houses, turning the show into a marketing opportunity and allowing the stars to truly made their mark in the style department.

Let’s go down the memory lane see who wore who!

Madonna in Givenchy

When Madonna was announced to headline 2012 Super Bowl, people were clutching their pearls. The controversial Queen of Pop and an LGBTQ icon to perform at a family-friendly, and male-driven event? Well, she definitely changed the game on that one, and it’s not the Football game itself.

Madonna was the first to introduce high fashion to the field. All dressed in custom Givenchy Haute Couture under Riccardo Tisci’s creative direction, and accessorized by Philip Treacy headpiece and Bvlgari jewelry, she showed up playing a role she does best; a gladiator Queen surrounded by hot half-naked male worshippers, and two sassy Ladies in Waiting by the name of Nicki Minaj and M.I.A.

The Parisian house’s contribution was simply worn by Madonna, but another brand who truly profits from exposure in this show was Vogue. With its logo projected on the field as Madonna’s iconic song of the same name being played, this is probably the closest encounter the football fans could get with the fashion magazine, and no wonder Anna Wintour cleared all the permissions. After all, Madonna is the honorary queen of Vogue.

Beyonce in DSquared

Beyonce was already an icon when she was asked to perform in the 2016 Super Bowl Halftime show. Coldplay was supposed to be the main star of the show, but frankly, Bey’s presence was clearly needed zhuzh up the set, along with Bruno Mars.

Rocking custom leather jacket by DSquared. While Beyonce’s look has a direct reference to one of the most iconic Super Bowl performers ever; the one and only Michael Jackson, her dancers’ ensembles were reportedly inspired by the Black Panther. The political undertone of the performance, and the fact that it was Beyonce’s way to break her political silence, was what makes everyone talking, and why it is iconic.

Lady Gaga in Versace

Like Madonna, Lady Gaga might also be one of the most polarizing figures to perform at the 2017 Super Bowl. In a true Gaga fashion, she jumped from the stadium roof (or she said she was lol), after opening the show with her rendition of “God Bless America” and “This Land is Your Land”. So many things happened in this performance that I have written a whole article about it that you can read here.

It’s not Gaga if you don’t see spectacular fashion. Naturally, the house of Versace stepped in and the result is an iridescent crystal-embellished bodysuit, a spiked golden jacket, and Versace’s couture take on Football shoulder padded outfit.

Katy Perry in Jeremy Scott

Katy Perry and Jeremy Scott are fashion match made in heaven. Jeremy’s tongue in cheek and playful vibes definitely suits Katy Perry’s visual concept since the beginning of her pop career.

For 2015 Super Bowl Halftime show, the songstress performed in 4 different looks and she totally delivered! Started off with the flame look, continued with the beach volleyball-inspired ensembles, an oversized hoodie, and finished up with the sequin star dress designed by Jeremy Scott for Moschino house.

At the end, The show broke the record as the most viewed halftime show in network television, and won 2 Emmy Awards. I guess it also helped that Katy brought adorable dancing sharks that went viral!

Justin Timberlake in Stella McCartney

There is no doubt that Justin Timberlake is an all-around great performer. However, as dull as his performance turned out to be, Justin made some buzz in the fashion world by being the first to wear outfits from Stella McCartney’s menswear collection.

Known to be a pioneer in adopting ecological practices in the luxury fashion industry, you can expect Stella’s designs to be free from animal leather, or materials that could harm the environment.

Adam Levine of Maroon 5 in Dries Van Noten (not Target home decor)

Normally when you went viral, you might have done something right. Well, at least something fun came out of Maroon 5’s Super Bowl halftime show performance in 2019, even though the performance went viral not for the right reason.

Not only was Maroon 5 received a lot of criticism for taking the job over the whole Colin Kaepernick scandal, people were not amused by the whole performance either.

Before desperately heating up the audience by going shirtless, the band’s frontman, Adam Levine, wore a Dries Van Noten tank top with geometric patterns that many people at home find it to resemble another thing.

[Internet chimed in on Adam Levine's fashion choice]

Super Bowl 2020

As expected, the big brands did not wait to bank on the Super Bowl momentum. In Miami, where the event is set to take place, Saks Fifth Avenue is releasing special designer items dedicated to the sporting event to be sold exclusively in their Miami store. For this, brands like Off-White, Prada, and even Givenchy are already on board. Classic marketing move.

[Super Bowl special item by Givenchy for Saks Fifth Avenue Miami]

The question now, is there MORE place for high fashion to be involved at the Super Bowl, beyond on the performers of the halftime show? I think it is only a matter of time that a major European fashion house to hold a fashion show during the Super Bowl.

For now, we have a game, Jennifer Lopez, Shakira, and chicken wings to look forward to.

#superbowl #madonna #ladygaga #michaeljackson #givenchy

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